Eac0c252ec814fc256e3 purple

Blonde, brunette or silver — whether you’re a natural or one of these shades by way of highlights, balayage, or hair dye chances are you’re aware of purple shampoo. If you’re unfamiliar with the product, we’re detailing its benefits below and answering the question of how often you should be using it. 

What Is Purple Shampoo?

Purple shampoo is exactly what it sounds like — a purple-hued cleansing wash. Utilizing specialty pigments, the purple shade works to improve the look of your hair by depositing small amounts of purple pigment.

Should I Use Purple Shampoo?

This color is ideal to cancel out yellowing or sometimes even brassiness that can happen when your gloss starts to fade. In addition, purple pigmented shampoo can work wonders on naturally grey hair to combat yellowing that can sometimes occur over time. 


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How Often Should I Use Purple Shampoo?

Can there ever be too much of a good thing? The answer is actually, yes! Purple shampoo often seems like a magical product but using it too often can cause hair to feel overly dry.  Formulations are created to be used as a treatment to remove brassiness or yellowing, not as an everyday wash. Additionally, every time you use a purple shampoo be sure to follow with a moisturizing conditioner or deep conditioning treatment. 

In between using purple shampoo, be sure to utilize a highly moisturizing and hydrating formula daily. Again, think of your purple shampoo as a treatment instead. 

How To Avoid Dry Hair

Due to the high pigment concentration, most purple shampoos are ideal for use every week or every other week. In addition, many brands have also created purple conditioners or leave-in treatments that can combat unwanted tones instead. This allows you to get the same benefits of purple shampoo but with a much more moisturizing finish. 

Purple Shampoo’s & Treatments We Love:

Redken Color Extend Blondage Shampoo + Conditioner and Express Anti-Brass Mask


Redken Color Extend Blondage High Bright Shampoo + Conditioner


Wella Professionals Invigo Blonde Recharge Shampoo + Conditioner


Wella Professionals Color Fresh Masks in Pearl Blonde or Lilac Frost




Keune Silver Savior Shampoo + Conditioner