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Is this the end of Instagram as we know it? As we wait in anticipation almost as if we’re expecting the whole world to go dark like Y2K – I can’t help but wonder, what is next? While the "Instagram Algorithm" has already taken over our feeds and friends posts and we're left thinking: will the dissapearance of likes give us our lives back? Will this bring an element of positivity to a platform that has the ability to be predominantly negatively charged? There is so much unsaid, and so much uncertainty following the talks about the disappearance of likes and we want to know what you think about it.

In case you missed it, Instagram has been testing out removing likes on the platform all over the world. Recently, Instagram CEO Adam Mosseri announced that this rollout was going to be debuted in the US starting this week and the Insta-world has had some mixed reviews. 


To be honest, I never really liked the algorithm changes much and feel as though that was what turned so much of Instagram negative. Instead of simply posting your creative images and captions at a certain time of day so your friends could see – ah remember the good old days of the chronological feed – recently, it has been all about how MANY likes you get that will push you to the top of the feed. Which has also been at the helm of many individuals and brand social media strategy. So, our next question would be: "Does this mean we get our chronological feed back?!" :) This sounds like a great accompanyiment to cut down on the mean girl vibes of “getting enough likes” and thus appearing in the feed. 

The beauty industry is, naturally, a visual community. We are literally in charge of the way that things look and appear. Due to the fact that Instagram has always been a visual platform, it was a great fit to our market. It gives the ability to get your work out there and ultimately a creative outlet of sorts for your art. And, while we are wholeheartedly in support of cutting down on bullying and negativity associated with the platform, we are curious what this will do to our feeds – the feeds that we ourselves are not actually in charge of curating, Instagram is.

So, what do you think? We want to hear from you. Have you lost your likes yet? How does it make you feel? Are you excited for this change? How do you think it will impact your business? Please feel free to drop us a line below or reach out to us on Facebook or Instagram!