0ba221ea7e91844e81cd lagom beauty trend

First came the Danish idea of hygge or “coziness,” and now it’s all about lagom – a Swedish term meaning “just the right amount.” While the comfort of hygge was perfect for winter, summer trends are shaping up to take on “not too much or too little” with lagom. This sentiment translates into beauty by the balance it creates – becoming more about moderation and minimalism than over-the-top opulence. So what does this mean for your beauty routine?

Instead of kicking things up a notch for summer, tone it down. From low-maintenance hair color to air-drying and natural texture – lagom is accentuating some of our favorite beauty trends for summer.

Natural Hair Color

We’ve even seen some of our favorite starlets like Bella Hadid, Cara Delevigne, and Priyanka Chopra take on a more neutral tone with their hair and embrace trends like Tigereye, Ecaile and Balayage and a single allover shade. The best part about natural hair color? It's low-maintenance and cuts down on hair damage. 


With styling as innovative as it is today, there are so many reasons to embrace the real you and wear your natural texture more often! As the seasons go by we’ve noticed natural texture is much less of a “trend” and more of a movement. Air-drying products like Macadamia Professional Curl Enhancing Spray, work better than ever, which makes getting the style you want even easier. This summer, free yourself of excessive blow-drying and straightening and rock your curls!

Low-Maintenance Beauty Routines

While Winter seems to drag on, Summer always feels like one of the most fleeting seasons. By the time June gloom passes we are a hop skip and a jump away from Labor Day, which means every moment counts. Summer weather also entails summer style; jean cutoffs, lace up sandals and floral dresses to accompany. This season, spend less time primping and more time in the sun – learn how to cut down on your summer beauty routine with this simple step.

Stay tuned for even more trends and tutorials from Bangstyle!