Pulp Riot has long been a fan favorite when it comes to professional haircolor. Leaders in innovation and the creation of unique hue choices for stylists and clients alike. They are now embarking on a new journey – as they were just acquired by L’Oréal – and we can’t wait to see what comes of it!
Transforming the industry through their product as well as their content, social media presence and inspiration. Nathalie Roos, President Professional Products Division of L’Oréal, said: “We are thrilled to welcome the Pulp Riot teams and to amplify the international development of this iconic brand. Its unique creative artistry and stylist powered education will inspire the entire division.”
So, what’s next for the brand? CEO and Founder of Pulp Riot David Thurston, who will continue to serve as CEO said, “We’re excited to join the L’Oréal family, the grandest beauty company in the world. We believe this move will give Pulp Riot the fire power to accomplish our most ambitious goal for the brand. We are especially happy that so many of the loyal stylists who contribute to the success of Pulp Riot will have even more opportunities moving forward.”
Creative haircolor started as a trend and is continuing as a strong movement throughout the industry. We’re excited to see at this company develops within its new family and the new things they’ll be able to accomplish!