C1c07b5b8f8c33873b25 jimshaw.2019 076

In the latest collection from Daisy Carter and Jim Shaw, Owner and Director of TONI&GUY Billericay men's trends are taken out of the box for a one-of-a-kind look into innovative hair trends. Shaw walks us through the inspiration and movements behind this men's collection and how they got the looks.  


How has your style changed over the years?

I’ve always tried to be true to myself and keep my signature look – clean and precise, which I am really getting recognised within the industry for. What I’ve done this year with my collection is stayed true to myself and stuck with my signature look, which is precision, but I’ve always updated it slightly to keep it looking fresh.  


What was the inspiration behind this collection? –

In this collection the diverse styles show a multitude of skill and technique. The collection celebrates classic and contemporary men's hairdressing, with the styling and lighting used creating a real emphasis on the hair. 


What was your biggest challenge in creating this collection?

I think the biggest challenge with this collection and with all collections is trying to find the right models. Finding the best models takes time, usually months, as you need to get the right models for the right looks. This year I street casted some of my models and I really loved this way of finding them. A couple of the street casted models were actually my favourites!


What does your collection say about trends or movements within the industry?

In regards to trends, I always ensure I am a year in front. I regularly work at London Fashion Week and I always make sure I’m ahead of fashion, not only with hair but also with men’s clothing fashion. Men’s clothing fashion is always six months ahead of hair, and I always keep up to date with this as you can tell from this what trends will follow in hair. I also always make sure to keep up to date with what’s going on in the world too, as this really affects fashion and trends. For example, if there’s a recession, you will find people will want to feel rich and may opt for longer hairstyles. Hair and fashion are affected by so many things that go on in the world and it’s so important to be aware of these. I’ve been in the industry for over 30 years and I’ve always considered myself an ambassador of men’s hair and with winning a number of awards recently, I must be doing something right!


If you were to describe this collection in one word, what would it be?



Did you have any hero products? (Or any product faves!?)

A couple of my favourite products are Label.M Matte Paste and American Crew Fiber, but I’m always trying new products. 


 What were you hoping to convey to your audience with this collection?

With this collection, I really wanted to show the difference between men’s hairdressing and barbering. I think going forward it’s all about men’s hairdressing and putting away the clippers and using the scissors to cut men’s hair. 


Tell us a little more about you, as an artist.

I’m still as passionate about hair as I was when I started 30 years ago, I love it. I also love mentoring and training people and my passion and goal is to do this more and to become known as an ambassador for men’s hair.