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Just one of the perks of being a beauty editor comes in the form of new shampoo. As products launch and boxes get delivered ever so often, my shelves are constantly getting a makeover. Over the years, I’ve become more selective about which products I keep, which I will actually recommend and the ones I give away to friends. Let me just tell you, I’ll be holding on to my latest delivery. Recently, celebrity stylists and 901 owners Riawna Capri and Nikki Lee lauched their new line of products – IN COMMON.

They have deemed this line an “INclusive” array of products that “instantly transform hair and magnify your natural glow.” And, I couldn’t agree more.


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The Line

Formulated with a C3 Custom Care Complex the line is made to mix and match where your hair needs help the most.

How it works:

STEP 1 – CLEANSE: Everyone starts with the Clear Haze Universal Shampoo.

STEP 2 – TREAT: Depending on what your hair needs most –  Mojave Rain Moisturizing Enhancer, Mended Sea Strengthening Enhancer, or Static Silk Smoothing Enhancer –  you spritz the corresponding treatment on your hair after shampooing.

STEP 3 – MOISTURIZE: Then, after applying the treatment (without rinsing) you apply the Velvet Cloud Universal Mask.

Rinse, apply the Magic Myst Universal Elixir, then style.

The universality of their products is really a game changer when it comes to the beauty industry. It is a system that can easily be customized and updated based on your hair needs du jour.

Other great perks:

  • Never tested on animals
  • No Harsh Sulfates
  • Heat Protection up to 450 degrees  
  • UVA/UVB Filters
  • Vegetarian
  • Color Safe (SLS/SLES Free)
  • Mineral Oil and Petrolatum Free
  • Paraben Free
  • MI/MCI Free
  • Sodium Chloride Free
  • Triethanolamine Free


The Aroma

Let me just add, that if Riwana and Nikki were to create a body wash or perfume of the scent of these products, I would buy it and slather it on daily in a heartbeat. I’ve gotten countless complements from my friends telling me how amazing my hair smells, which is a true testament to my obsession with it.


The Design

Next, the design. For decades – ok I’m not that old…maybe just decade – I’ve fought with my masks in the shower. Consistently dropping the slippery jars, watching the overly expensive product runs down the drain and ultimately getting pissed wondering why someone couldn’t figure out a better design. For the mask alone, I want to send a big “thank you” to them for thinking this one through. The mask has a pump in the cap, as you press the pump down a perfect little dose of moisture is delved out with no mess! And, I still can’t decide what I like more – the mask or the shampoo. While we all though that Ouai’s dry shampoo foam was a breakthrough, InCommon’s Shampoo Foam is actually life changing. The soft shampoo foam makes cleansing your hair oh so easy, not to mention – fun!


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Splurge or save?

SPLURGE! I highly suggest trying this product out for yourself, or even gifting it for the holiday season. The universal shampoo and mask take out the guesswork of getting the right formula and the aroma will leave any beauty lover in awe. 


Cover image: Instagram//@incommon