As we begin to turn the corner from this unprecedented time, Redken is committed to helping salons and stylists get back to business. While guidelines and standards still vary based on where you are, having a plan of action is the best way forward. And what better place to begin than with the consultation?
The consultation.The beginning of every appointment whether your client is new or tried and true. The consultation helps create clear communication between you and your guest while setting expectations and developing a clear cut plan for their service. As we all begin to get back to business, the scope of your consultation may have changed slightly.
Best Ways To Communicate
Stylists work in a highly hands-on profession, which is why increasing digital communication and holding online consultations for clients is a great idea. (Try Zoom, FaceTime or WhatsApp for easy ways to chat.) Not only does this keep stylists and clients connected while dealing with grey hair and fringe grow-outs, this allows you a socially distanced space to diagnose exactly what your clients will need once they return to the salon. In turn, you’ll be able to effectively book clients with the proper amount of time as well as cut down on time spent in the chair.
What To Expect
During the past few weeks, clients have had a great deal of time to think about their hair. You might find that they might not want to go back to their signature style. With the change in season and the change in mindset, many clients are looking for a brand new look and they’ll be asking for more dramatic changes to express what they’re feeling. It will be your job to translate their vision into an attainable style for them. To prepare for this, tune into live education for time-saving techniques and inspiration for the latest trends.
How to Prepare the Salon
While you won’t be able to plan for everything, preparing your salon for the possibilities is helpful. You might need to perform more color corrections or cuts than normal, be sure to ask your clients about their recent hair history to ensure you have enough time and order the proper products to service them. Aside from proper PPE and instating new salon safety guidelines, we suggest stocking up on Cover Fusion for gray hair, and Shades EQ and Flash Lift Bonder for highlighted clients.
Organizing Your Day
When it comes to the organization of appointments, think about dedicating certain days to “color” or “cut” only, so that you can easily and effectively plan your days. To ensure you are seeing as many of your clients as possible, you might want to think about performing quick services like face-framing highlights instead of full-highlights and Shades EQ gloss services instead of lowlights. Keep the communication open between you and your clients and let them know about your plans and what to expect accordingly.
*For the health and safety of stylists and your clients, staff, and salon, we suggest following CDC and WHO guidelines as well as standards set by your local Health Department and Board of Barbering and Cosmetology.
For more color formulas, tips, and tricks visit www.redkensalon.com, follow along and tag us in your creations on social media @Redken!
