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Something most of us learn too late in life is that skin damage is cumulative. This means that every day we’re exposed to UVA/UVB rays, or even blue-light emitting devices, our skin suffers. As a firm believer in skin safety, we believe that prevention is one of the best ways to not only take care of your skin but to protect it against skin cancer as well.

Skin Cancer Awareness

May is officially National Skin Cancer Awareness month. However, we think it is imperative to be aware of the cause all year long — especially during the summer months. This past season, in honor of National Skin Cancer Awareness Month,  EltaMD partnered with iconic entertainment host Andy Cohen (a skin cancer survivor) to #GetNaked for a good cause, encouraging his Instagram followers to follow suit (or lack thereof) and receive regular skin checks with their dermatologists for skin cancer prevention. 

In honor of the cause, Andy revealed a nude portrait on his Instagram HERE, wearing nothing but EltaMD, including the brand’s newest launch: UV AOX Mist. The team even enlisted photographer Spencer Tunick, who captured Andy’s iconic nude photo from decades ago to create the image.

 

For every tag in the comments of Andy’s post over the next 30 days, EltaMD will donate one bottle of sunscreen to the Melanoma Research Foundation up to $100K value. 

 

 

 

New EltaMD UV AOX Mist 

A sheer-finish, 100% mineral sunscreen spray enriched with antioxidants to prevent premature aging and rejuvenate skin. UV AOX Mist uses air-powered spray technology to provide 360° effortless application at any angle, including upside down. The bag-on-valve technology makes UV AOX Mist nonflammable and safe for plane travel. EltaMD UV AOX Mist is available today at EltaMD.com and LovelySkin.com.