5aa553d232f907f0ab9b spring

The sun is finally starting to shine, the days are getting longer, and thanks to the rain things are starting to bloom everywhere! As we transition out of spring and into summer, most of us are also searching for a new color to show off. Not sure what inspo to take to your stylist? We've got a few hair color trends that are on everyone's radar this season!

Summer 2023 Hair Color Trends

High Impact Blonde


While more muted, lived-in options will continue to trend — we see a return to vibrant blondes of all finishes. Think Kim Kardashian at The Met Gala or Aubrey Plaza on SNL and Late Night. This trend is proving that if you are going to dye your hair blonde, why not really go for it? And, with the latest bond-building technology with lighteners like Redken Flash Lift Bonder Inside, glosses like Redken Shades EQ Bonder Inside and at-home treatments like Redken Acidic Bonding Concentrate makes it easier than ever to switch to the blonde side.


Candlelit Brunette


A brunette shade with barely-there highlights, this tone aims to create a finished look that appears as though it is being lit up by candlelight. It’s soft, warm, dreamy and the ultimate low-maintenance highlight trend for brunettes. Celebrities like Emily In Paris’ Ashley Park are rocking the trend, and model Kaia Gerber is sporting this low-key look. To increase shine and add to the finished look, swap out your regular care routine for a repairing option like Wella Professionals ULTIMATE REPAIR ShampooConditioner, and Miracle Hair Rescue. A system that, when used together, leads to visibly transformed strands with 99% less breakage*, and 12x smoother hair**. Together, it repairs hair damage in 90 seconds*** to enhance the inner and outer structure of the hair and prep for styling.


Sandy Blonde

Brighter than bronde, but not quite High-Impact Blonde territory, Sandy Blonde takes on a wide range of tones from Champagne to Beige for a dirty blonde feel. Add a few face-framing highlights for summer or a global gloss for fall, as a tone that looks great on a variety of skin tones, we’ll see this shade as one of the top trends all year long. The perfect your hue year-round, schedule regular Redken Shades EQ Bonder Inside or Wella Professionals Shinfinity appointments with your stylist.


Gemini Hair


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Whatever shade you pick, two-tone hair with high-impact results will be everywhere in 2023. From patterns to two-toned finishes or vibrant root shadows, whether natural tones or fashion shades, Gemini Hair has two minds of its own this summer. While Sia and Billie Eilish are an early inspiration for this trend, Gemini Hair has taken on a modern twist with a more streamlined finish this season.


Vibrant Red



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Brown-red had a few notable moments last year, and this spring and summer, it’s taking an even more prominent beat. If you've been as obsessed with Daisy Jones & The Six as we have, this tone is probably already on your radar. Instead of being used as a transition shade or a hint of color, red is standing out on its own this season with a vibrant finish. This shade is not for the faint of heart or anyone looking for a low-maintenance color option. Be sure to book regular touch up and gloss appointments to maintain your Vibrant Red and always follow at home with color-specific care.


Shop Home Care:

Redken Acidic Bonding Concentrate Intense TreatmentShampoo, Conditioner & Leave-In Treatment


Wella Professionals ULTIMATE REPAIR ShampooConditioner, and Miracle Hair Rescue


*When using ULTIMATE REPAIR Step 3. Instrumental test versus non-conditioning shampoo

**When using Ultimate Repair Shampoo, Conditioner, and Miracle Hair Rescue

***When using ULTIMATE REPAIR Step 3