Climate change is a political topic spanning the world that is finally gaining the recognition it deserves. Activists like Greta Thunberg and Jamie Margolin are leading a revolution of younger generations who are taking a stance and it is finally making a positive impact. Leading the beauty industry, KEVIN.MURPHY has always been concerned about the environment and has taken steps throughout its existence to cut down on the damage we are causing the environment. Encouraging even more action, they are the first beauty brand to adopt 100% OWP packaging. KEVIN.MURPHY hopes to start a movement that will change the steps brands take to give back to the environment. Starting in 2019, the brand will launch their first OWP release with their rectangle bottles, with plans to switch the entire line to OWP by 2020.
How OWP Is Different
There is a vast difference between OWP and PLA. PLA is a polymer made from high levels of polylactic acid molecules. While PLA is marketed as compostable, in reality, it isn’t. Many consumers believe that PLA can be disposed of like composted material, but the truth is, when disposed of, these bottles will stay in nature as long as any other plastic.
The new KEVIN.MURPHY OWP bottles are accepted at most recycling centres around the world and are known as one of the easiest plastics to recycle. Sorting and separating plastic by type and colour create OWP. Once this process is complete, it is rinsed and cleaned thoroughly for granulation. Each batch is then authenticated by ocean watch and verified. The plastic is then mixed with a 1% antioxidant to counteract any degradation before being deodorised and turned into pellets. Every batch of OWP packaging is then documented to verify the origin and material composition.
How To Create a Ripple of Change
Check Out GREEN.SALON
A new virtual salon tool, it will show salons and individuals the steps they can take to reduce their footprint.
Switch Out Bulbs & Turn Off Unnecessary Lights
By switching to LED bulbs in the salon, you can save up to $14,000 in electricity costs in the lifespan of the bulb.
Clean with Green Products
Another way to be more sustainable in the salon is to realise not just what you’re throwing away, but what is being washed into our oceans. Using biodegradable cleaning products promote a healthier environment in the salon and outside as well.
KEVIN.MURPHY is a proud supporter of Ecoheads – a simple showerhead solution that cuts down on water usage by 65% while delivering the same amount of necessary pressure to rinse color and products in the salon.
Join Green Circle Salons Program
From colour tubes to foils – salons have a great deal of waste that can all be recycled. Green Circle Salons are committed to improving the community by offering sustainable solutions and starting initiatives that cut down on the waste.
Recycle & Reuse At Home
Apart from educating clients on the best way to use KEVIN.MURPHY products on their hair, instruct them on the best ways to clean up the environment by recycling. A great way to incentivise them is by offering them discounts or extra treatments if they bring back their old bottles to be recycled.
Refuse Single-Use Plastics
Fight back against brands who aren't adapting to the new industry standards.
Invest In Glass Water Bottles/Pitchers
Whether at work, home, or on the road - take your refillable water bottle with you everywhere.
Support Businesses Who Use Sustainable Packaging
Shy away from takeaway containers that harm the environment or coffee shops that don't use biodegradable straws - better yet, pack your own reusable straw!
Shop Local & Bring Your Own Bag
By shopping at local farmer's markets you'll cut down on the need to purchase items that are packaged in excessive plastic containers.
Spread The Word
Educate your friends, neighbors and family members on the importance of adopting these practices as a community to spark change.
What may look like a small change is a grand-scale shift in the industry. Choosing KEVIN.MURPHY is an easy choice when it comes to the health of your hair, and now it’s an easy choice when it comes to the health of the environment.