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Let’s talk donuts… not the maple glazed ones you dream about on the daily, the ones we use in hairdressing. In recent years, donuts have been instrumental for creating volume, height, and architecture within updos. Used in a new creative way in this tutorial, Sam Villa is showing us a new way to use our trusted donut.

Creating new shapes and textures, Sam Villa, Co-Founder of Sam Villa and Redken Global Artistic Ambassador, is transforming this style, along with our imaginations giving us the tools to see things from a new perspective. This video perfectly outlines each detail of the look so you can recreate it at home. Keep reading to see the highlights of the steps below and be sure to tag all of your creations on social media so we can see how you use your donut!



  • Brush with Sam Villa Artist Series Polishing Paddle Brush pointed vertically to detangle and then use a Sam Villa Artist Series Finishing Brush to add polish.
  • Gather hair into a ponytail at back and use an elastic with a butchers knot to secure.
  • Cover the elastic by using Villa’s hairpin technique.
  • Create a simple bun in back using a donut.
  • Divide ends into two sections and create a three-strand braid down the center of the bun, grabbing hair to feed the sections and securing with an elastic.
  • Pull the top of the braid, take it off the donut and slide the donut off.
  • Lift from the center of the braid, pull up, create a shape and pin in place.

As a stylist, you should constantly be learning new things and teaching your clients. Showing your clients how passionate you are about your craft breeds trust and loyalty. “It really is as easy as ponytail, bun, braid, pull off, fold and pin…and it’s an ideal look to teach guests to add value to their experience in your chair,” says Villa.