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In honor of its 140th anniversary, Wella is hosting a contest on Instagram to feature ten lucky artists at Wella’s International TrendVision Creative Retreat in Seville, Spain in March 2020! Their latest initiative, Make Change, is about creating a positive impact within the industry and beyond. 

Make Change

Wella professionals consistently create stunning hair color transformations every day, and this initiative gives them the chance to have those changes cast a wider influence. Make Change elevates the industry’s ability to move the world forward through the power of positive change and demonstrates that change begins in the salon but goes beyond the chair. Changemaker stylists are catalysts for a change reaction – for clients, colleagues and culture. 

“Our stylist community creates change every day – it’s their superpower. They are the original Changemakers and we’re using our 140th anniversary to invite the Wella Professionals stylist community to join us in creating the most beautiful celebration of hair the industry has seen. At Wella Professionals , we want to embrace and drive positive change , because even the subtlest hair color transformation can instantly impact how a client feels. Make Change will influence every level of the Wella Professionals brand, from forward-looking product and service innovation, to education and community programs that move not only the industry, but individual stylist careers and businesses forward too. ” remarked Vito Pollina, Vice President NA Wella Professionals . 

Featuring the most creative colorists across the globe, inspiration is a two-way street and Make Change highlights exactly that. Giving the artists the ability to showcase their client’s beauty while urging the community to continue to seek change.  

Carole Protat , Coty Professional Beauty NA Creative Director, commented, “The stylist community is at the front line of change. It’s their talent that’s made Wella Professionals a leader in salon hair color and it’s their hair transformations that have built the number one Instagram stylist community. #140changemakers will put them in the spotlight, just as they should be.” 

The Instagram Contest

To kick-off this initiative, Wella Professionals is hosting the #140ChangeMakers Contest on Instagram from December 9, 2019 through January 10, 2020Stylists are challenged to share their boldest, most impactful hair color transformations, demonstrating how they are Changemakers.

How to Enter:

  • Post an in-feed carousel post featuring
    • 1 End Look Image
    • 1 Before Look Image
    • 1 Hands in action/coloring hair Image
  • Tag @WellaHairUSA + #140ChangeMakers in the caption
  • Include color formula and USA flag emoji in the caption

10 lucky winners from North America will have the chance to be selected as 1 of the 140 stylists featured in the 140th Anniversary #ChangeMakers collection tapestry revealed at Wella’s International TrendVision Creative Retreat in Seville, Spain in March 2020Full contest rules can be found here.