25f071260ee65dc39e24 clarify

Heat styling, environmental damage, hard water — our hair has tons of daily outside stressors that can cause dull color, unmanageable hair or even breakage. To protect our strands, naturally, we tend to add more products like heat protectants, oils and conditioning treatments. But sometimes, to get those treatments to work, we’ve got to deep clean first. This is precisely why you need a clarifying shampoo.

Clarifying shampoo has always been a great way to hit the reset button on your style. Recently, formulas have improved to ensure hair doesn’t get too dry. It is the ideal first step for any look — especially if your style is feeling a bit lackluster.

What do clarifying shampoos do?

A clarifying shampoo helps remove excess oil, build-up from products and hard water. It does so with a unique blend of ingredients to help attract and remove unwanted debris without stripping the hair of natural oils that aid in moisturizing the strands.

Do I need a clarifying shampoo?

By removing product build-up, clarifying shampoo allows new products to penetrate. Once you get rid of excess oils, minerals and products, anything you apply after penetrates easier. For example, it’s a great idea to use a clarifying shampoo prior to deep conditioning for shinier, silkier results.

How it helps your style

While clarifying shampoo works wonders to cleanse hair, it can also be a great tool to help improve styling. For starters, it can enhance the color of blonde or highlighted hair by removing unwanted brassy tones usually associated with water or product buildup. Although not recommended for every day, using a clarifying shampoo before a blowout can add volume to fine or thin hair.

How do I know if I need a clarifying shampoo?

Have you ever washed and dried your hair only to feel like there was still a film on it? Or perhaps your locks have felt extra dry or frizzy lately? Chances are, you’ve got product buildup inhibiting your style. Restart your routine with a deep cleanse to refresh and rejuvenate your style and improve scalp function.

Product picks:

Redken Hair Cleansing Cream Clarifying Detox Shampoo