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The Effortless Hair Color Trend Defining Fall 2025First, there was the Boho Bob—a textured, undone take on the classic cut that gave us movement, freedom, and just the right amount of edge. Now, hair’s free-...
Your Guide to Actives: What to Know About Retinol, Vitamin C & Acids
Skincare actives like retinol, vitamin C, and chemical exfoliants can seriously level up your routine—if you know how to use them. In this guide, we break do...
Face-Framing Fringe Is Everywhere in 2025
Changing your hair color has become one of the most popular ways to switch up your style. The fact that there are constantly a dozen hair color trends to cho...
The Right Way to Clean Your Makeup Brushes (And How Often to Do It)
Cleaning your makeup brushes is essential for better makeup application and healthier skin. In this guide, we break down exactly how often you really need to...
December 31 2016 / amika
New Styles For The New YearWhether you’re traveling this season or staying local, amika has the perfect pick-me-ups to create your holiday hairstyle with the greatest of ease and a few...
December 16 2016 / amika
Bundle Up With amika For The Holidays!The holidays are a much loved time, not just for the smell of Douglas Fir and window displays, but for one of our favorite times of the year – the release of...
November 18 2016 / amika
The Undone Bob To Turtleneck TuckIn this editorial from Filler Magazine, Akhisa Yamaguchi shows us how to style a new cut, to go with some of our latest buys, for one of our favorite winter ...
September 15 2016 / amika
Get Texture This FallWith texture being all the rage this year, find out how to get a naturally looking style to stay on trend with Fashion week styles...
September 09 2016 / amika
Straight & Sleek And IN STYLEIf you've been feeling like wearing your hair straight, we've got just the right recipe for you...
August 17 2016 / amika
Summer Style: It Girl inspired, stylist approved!There's a new style in town, but before you dust off the straightener stashed in your hall closet, try these simple steps to get the “new straight”...
August 05 2016 / amika
Summer Hair Care in 3 Easy StepsTaking care of your hair during summer means less stress once the margaritas and bonfires have come to an end and the fall season sets in. Let us teach you o...
June 23 2016 / amika
6 Tips On How To Grow Your Instagram FollowingWhether you’re a platform stylist in NYC, or a junior stylist in a small town, here are 6 great tips on how to get more popular on Instagram. Read more....
May 07 2016 / amika
Get The Look: Taylor Hill, Met Gala 2016amika knows the trick to take a simple bun from basic to breathtaking, see the steps to get this chic Met Gala look worn by Taylor Hill.
