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Russian Manicure: The Precise Nail Trend Taking Over SalonsRussian manicures continue to dominate salons thanks to their ultra-precise cuticle work and long-lasting gel finish. This advanced dry technique creates a s...
Oscars 2026 Beauty Report: The Looks That Defined the 98th Academy Awards
From sleek bobs and polished pixies to glossy blowouts and bright makeup, here are the biggest beauty and hair trends from the 2026 Oscars red carpet.
The Rise of Lip Skincare: Best Lip Treatments to Know Now
Lip care has officially entered its skincare era. From peptide treatments to barrier-repair masks and daily SPF, today’s formulas go far beyond basic balm, t...
Jelly Donut Nails Are the Juiciest Nail Trend Taking Over Right Now
If glazed donut nails were all about soft shine and subtle luxury, Jelly Donut Nails are their bold, playful sister. This trend dials up the sweetness with a...
December 31 2016 / amika
New Styles For The New YearWhether you’re traveling this season or staying local, amika has the perfect pick-me-ups to create your holiday hairstyle with the greatest of ease and a few...
December 16 2016 / amika
Bundle Up With amika For The Holidays!The holidays are a much loved time, not just for the smell of Douglas Fir and window displays, but for one of our favorite times of the year – the release of...
November 18 2016 / amika
The Undone Bob To Turtleneck TuckIn this editorial from Filler Magazine, Akhisa Yamaguchi shows us how to style a new cut, to go with some of our latest buys, for one of our favorite winter ...
September 15 2016 / amika
Get Texture This FallWith texture being all the rage this year, find out how to get a naturally looking style to stay on trend with Fashion week styles...
September 09 2016 / amika
Straight & Sleek And IN STYLEIf you've been feeling like wearing your hair straight, we've got just the right recipe for you...
August 17 2016 / amika
Summer Style: It Girl inspired, stylist approved!There's a new style in town, but before you dust off the straightener stashed in your hall closet, try these simple steps to get the “new straight”...
August 05 2016 / amika
Summer Hair Care in 3 Easy StepsTaking care of your hair during summer means less stress once the margaritas and bonfires have come to an end and the fall season sets in. Let us teach you o...
June 23 2016 / amika
6 Tips On How To Grow Your Instagram FollowingWhether you’re a platform stylist in NYC, or a junior stylist in a small town, here are 6 great tips on how to get more popular on Instagram. Read more....
April 15 2016 / amika
How to Wash Your Hair Without WaterWhether you're ramping up for Coachella or planning your annual backpacking trip, in this day and age, saving water is a growing concern. Learn how your hair...
