Hottest Stories
The Protein Obsession Has Entered the Hair Chat—But Is It What You Actually NeedProtein may be everywhere right now, from your diet to your shower shelf, but your hair does not always need more of it. This editorial unpacks the differenc...
You’ve got enough to worry about—don’t let your manicure stress you on the big day. As someone who spends countless hours trying to figure out the best style...
The sign of healthy hair – shiny hair also tends to have better manageability and can cut down on the appearance of split ends while improving the vibrancy o...
Less styling, more sunning. When the heat is relentless, your hairstyle should work with it, not against it. From sleek low knots to effortless claw clip twi...
December 31 2016 / amika
New Styles For The New YearWhether you’re traveling this season or staying local, amika has the perfect pick-me-ups to create your holiday hairstyle with the greatest of ease and a few...
December 16 2016 / amika
Bundle Up With amika For The Holidays!The holidays are a much loved time, not just for the smell of Douglas Fir and window displays, but for one of our favorite times of the year – the release of...
November 18 2016 / amika
The Undone Bob To Turtleneck TuckIn this editorial from Filler Magazine, Akhisa Yamaguchi shows us how to style a new cut, to go with some of our latest buys, for one of our favorite winter ...
September 15 2016 / amika
Get Texture This FallWith texture being all the rage this year, find out how to get a naturally looking style to stay on trend with Fashion week styles...
September 09 2016 / amika
Straight & Sleek And IN STYLEIf you've been feeling like wearing your hair straight, we've got just the right recipe for you...
August 17 2016 / amika
Summer Style: It Girl inspired, stylist approved!There's a new style in town, but before you dust off the straightener stashed in your hall closet, try these simple steps to get the “new straight”...
August 05 2016 / amika
Summer Hair Care in 3 Easy StepsTaking care of your hair during summer means less stress once the margaritas and bonfires have come to an end and the fall season sets in. Let us teach you o...
June 23 2016 / amika
6 Tips On How To Grow Your Instagram FollowingWhether you’re a platform stylist in NYC, or a junior stylist in a small town, here are 6 great tips on how to get more popular on Instagram. Read more....
April 15 2016 / amika
How to Wash Your Hair Without WaterWhether you're ramping up for Coachella or planning your annual backpacking trip, in this day and age, saving water is a growing concern. Learn how your hair...