New Articles

From itchiness to irritation, lack of volume or a presence of flakes — the symptoms of a dry scalp can show up in a myriad of ways. And while for some a dry ...

Hey beauty enthusiasts! Grab your hairbrush and get ready to unleash some serious sass because the side part is back, and it's here to stay! Move over middle...

Winter can be tough on your hair, with cold air, indoor heating, and holiday styling taking their toll. But, but stocking your wishlist with an array of powe...

As holiday preparations kick into high gear and wish lists are shaping up, hair care continues to be a top priority for everyone, and it’s a great way to get...

Black Friday 2024 has arrived, and the beauty deals on Amazon this year are unmissable. Whether you’re hunting for a luxe investment piece, stocking up on ev...

The length is nothing new, but the style… the styling screams 80s power suit meets noughties supermodel in the best way possible. The trend of late: The Flic...

The change in season is inspiring us to freshen up our styles, and there's no better place to make a change than with hair color. This year, reds and coppers...

Master Hairstylist and Matrix Educator, Kiley Potter, shares with us one of her favorite ponytail styles! Whether you’re looking for a romantic style for you...

There’s a fresh, fabulous trend on the horizon and it’s about to become your new obsession: BB Cream Nails. This look is all about achieving a beautifully na...