New Articles

Reverse balayage is a hair color technique similar to classic balayage, but instead of adding lighter tones to the hair with bleach, deeper, richer shades ar...

There’s a lot of buzz around “invisible” or “hidden” layers—and for good reason. These techniques add volume and movement to a haircut without visible layers...

We all know the drill: SPF on the face every morning, plus a quick slather on the neck and décolletage before stepping out, and maybe—if we’re feeling extra ...

Celebrating 75 Years of Wella Professionals in the U.S.
For 75 years, Wella Professionals has been more than a product line—it’s been a movement. A legacy o...

In today’s world, most of us are struggling to fit everything into our schedules in a timely manner. Often overcommitted to events and juggling multiple resp...

If you’re a beauty enthusiast (or beauty-curious beginner) scrolling TikTok or beauty blogs lately, you’ve probably seen the LYMA Laser PRO pop up. It’s slee...

As we all brace for economic uncertainty, we're faced with making tough decisions about where to invest our hard-earned money. And while professional hair co...

Seen across the feeds of leading nail artists and beauty insiders, watery nails are gaining traction as a new minimalist manicure—offering a look that’s clea...

Renowned hairstylist, educator, and industry icon Sam Villa is set to receive the prestigious Lifetime Achievement Award at the American Beauty Vision Awards...