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There’s something undeniably captivating about a cool-toned look, especially during winter, when the chilly air naturally gives your skin that delicate, frosty touch. And honestly, there’s nothing wrong with amping up the cold-weather vibes in your makeup, too. That soft, frost-kissed flush, like you just stepped out into a crisp winter morning, gives off effortless charm and subtle allure. It’s the kind of beauty that reads as natural yet intentionally striking—a mix of delicate pinks, cool-toned highlights, and that just-bitten glow that makes everyone do a double take. Here’s your step-by-step guide to mastering the frost-kissed flush that has beauty editors and influencers obsessed.

Babydoll blush is officially having its Hollywood moment, thanks to celebrity MUAs like Patrick Ta and Painted by Esther, who are drenching A-listers—Kylie Jenner included—in ultra-flushed, doll-like cheeks. The look is bold, rosy, and surprisingly flattering, especially when the color sits high on the apples and melts toward the under-eye. If you’re tempted to try it, technique and texture are everything.

Winter isn’t just sweater season; it’s a time to rethink your makeup routine. Lightweight summer staples like bronzers and corals can feel out of place in cold-weather air, so swapping them for hydrating, richly pigmented, and seasonally flattering products is key. From jewel-toned eyeshadows to creamy blushes and bold lips, these winter makeup swaps will keep your look polished, radiant, and effortlessly chic.