Skinification for Your Scalp: How Haircare Finally Learned to Behave Like Skincare
In 2026, haircare is finally starting where it should have all along: at the scalp. As the skinification movement reshapes beauty routines, scalp health is emerging as the foundation for stronger, healthier hair—proving that real results come from treating the scalp like skin, not an afterthought.
Protein in Hair Products: How Often You Really Need Them—And When to Skip Them
Protein has become one of haircare’s most misunderstood ingredients. It’s often treated as a universal fix—something everyone should use all the time. But according to Devin Graciano, professional hairstylist and CEO of Goldie Locks, protein is far from an everyday staple. It’s a targeted tool. When used correctly, it can help stabilize chemically stressed strands; used too often, it can quietly undermine your hair’s health and cause the very breakage you’re trying to repair.
The Great Straightening Handbook: Keratin, Japanese, Silk Press & More
If you’re tired of battling frizz, flat-ironing every morning, or simply craving a sleek new look, there’s a straightening method made just for you. From keratin treatments to Japanese thermal reconditioning and silk presses, each option transforms your hair in its own way—some temporarily, some long-term. This guide breaks down what each method does, who it suits best, and how to keep your strands healthy and smooth afterward.