
Lemon Yellow Nails: The Juiciest Summer Nail Color of 2025
It started with the Instagram scroll. You know the one: Italian coastlines, sun-drenched cafés, strappy linen dresses—and the manicures that matched. From the cobblestone streets of Positano to the paddle boats of Puglia, there was one subtle detail in every shot: nails in the dreamiest shade of lemon yellow.
Forget soft pastels or statement neons—lemon yellow is the color of summer 2025, and it’s brighter, fresher, and surprisingly wearable.

Down to Earth Brunette: The Rich, Rooted Hair Color Trend Taking Over 2025
If 2024 was about high-gloss blondes and copper crushes, 2025 is shaping up to be the year of the "Down to Earth Brunette"—a soulful, grounded take on natural beauty that's rich in tone and effortlessly cool. Named by colorist and educator Diana Vivilecchia (aka @dvcolour), Down to Earth Brunette is less about transformation and more about enhancement. It honors the beauty you already have—with a fresh, dimensional update.

October Will Mark Our Orange Glitter Gel-Pen Era
Taylor Swift’s Life of a Showgirl sparks an orange era just in time for fall 2025. Discover the must-have shade O.P.I Dreamsicle and the orange nail trends set to define the season.