Articles

Sleek hair will always have its moment, but in 2025, the digital perm is making waves—literally. If you’ve ever dreamed of waking up with effortlessly undone waves, this Japanese-born innovation may be your new beauty obsession. But before you book that three-hour salon appointment, let’s unpack what a digital perm really is, why it’s trending, and how to know if it’s right for you.

There’s a new mood in the air, and no—it’s not just the scent of SPF and chlorine. It’s Baby Goth season. Part Summerween, part Gen Z rebellion, this playful-yet-punk aesthetic is proof that you don’t need a dark castle or October chill to lean into your shadowy side.

Baby Goth has taken that midsummer goth-glam energy and spun it into something softer, cheekier, and more wearable for fall. Discover exactly what Baby Goth is and how to explore this trend.

Want Jenna Ortega’s bleached brow look without the commitment? This low-maintenance hack gives you that ethereal, high-fashion finish—no bleach, no damage, no stress. With the right concealer, gel, and a touch of technique, you can fake the iconic washed-out brow in minutes.