Articles

To start off – I will say that I have a greater than average knowledge of hair. Having worked in the beauty industry for 10+ years, I have seen endless takes on fishtails, braided crowns, updos, down styles, babylights, highlights, color melts, ombrés … the list goes on. I also have over 10+ years experience sitting in a salon chair for hours on end intently watching my professional colorist lift my level 3 / 4 hair to an ashy 9 / 10.

Kelly Whitney is a business owner and mom of 3, living in the small town of Milton, Wisconsin. Graduating from Madison Cosmetology College in 2003, she went on to join the Redken family in 2012 while working at a Redken Elite Salon. In 2017 she decided to open her own salon ETS Styles. An active member and ambassador in our local Chamber of Commerce she actively supports fundraising efforts to give back within her community. Looking forward to where the next journey takes her, she aims to live by the “Learn Better, Earn Better, Live Best” motto of Redken.

What client wouldn’t want any of Kim K’s ever-changing hairstyles? Unfortunately, unless that client has A-list stylist Chris Appleton on speed-dial, going from mermaid-length locks to a fiery mahogany lob seemingly overnight just isn’t realistic. What most clients don’t understand is that endless hours, insane effort and tons of energy go into every A-list hairstyle spotted on Instagram—and not every look can be easily recreated in real life. Here, five salon facts stylists are dying to tell their clients.