Articles

Competition work is one of the best ways to push yourself creatively in the beauty industry. It allows artists to go outside their everyday routines and work on projects that reinvigorate their passion for hairdressing. If you’re looking for a way to get involved in competition work this year, COTY Professional Beauty has just announced the 2020 North American Beauty Envision Awards! This is a competition for salon professionals who are ready to unleash their creativity and envision the next era of beauty. 

When it comes to achieving the style of your dreams, your stylist will swear that it’s all in the technique. And that's 100-percent correct!  One bad technique can instantly transform a cutting-edge style into a major faux pas. Although clients don’t have to be familiar with every type of cutting maneuver out there, it’s always a good idea to understand what type of cut to ask for in order to achieve your desired style. If you're looking for the right way to convey what you're looking for, a few keywords about technique will help greatly in communication. Keep reading for a foolproof guide to getting what you want in the salon.

Capturing the conception, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman created a powerful style to lock in the various elements. Complementing the chain-link constructions throughout Lee’s designs, Souleiman crafted perfectly placed row braids to accentuate center parts, opening the face and showing off the natural texture of each model. Alongside these delicate braids, metal beads were also placed on the faces and hands of the models to accentuate their features and bring the jewelry element to life.