How Social Media Trends Go Viral
Raise your hand if you’ve ever been personally victimized by an Instagram trend. You’re not alone! Nearly everyone on social media has spent money on something that they saw their favorite influencer use, whether it’s hair gummies, liquid highlighters, “skinny” teas or the hundreds of other trends that pop up on our feeds daily. Like it or not, social media has become the 2019 equivalent of Vogue—a leading expert on the latest fashion and beauty trends. Ever wonder what makes these trends nearly inescapable? Keep reading to learn how trends go viral and how to start utilizing them to grow your business.
Establishing Heart to Heart Connection In A Digital World
They often say that the front desk is the heartbeat of the salon and it’s gone digital –from online booking to AI systems, and text confirmations. We are living in the modern, technology-driven times, but our industry relies 100% on authentic human connection. As the new era of salon clientele emerges, so does the need for growth in our communication. In watching this trend I became curious, are we losing the heart connection so important to stylist/client relationships with our reliance on social media and digital communication to fill our books?
Voluminous Pomp Step-By Step Tutorial
The change of season is the perfect time to pick up a few new essentials for hair inspiration. When it comes to men’s styling, we absolutely love seeing all the new styles making their way into the mix. Whether you are a new stylist or a seasoned one, taking a few tips from Jim Shaw – Owner of Essensuals and Essensualsmen – is the perfect place to start. He expertly details a handsome fade and voluminous coif in this tutorial. Keep reading to see the steps!