Behind The Scenes: Beauty Envision Awards by TrendVision
Our industry is constantly in flux and with change comes beautiful, new possibilities. That was the case at the Beauty Envision Awards presented by TrendVision this past weekend. Formerly the TrendVision Awards, under a new name, the awards embodied a new concept of inclusion – bringing nails and a range of brands into the competition including OPI, Nioxin, Sebastian, Wella and more. In addition to the brands represented in the competition, the format changed as well. Keep reading to hear about the awards and see the winners!
Balayage 101: What It Is & How To Charge Accordingly
It’s been a couple of years since balayage took salons everywhere by storm. And while many colorists have taken the trend above and beyond, there is still some confusion about the technique amongst clients. Here, we break down everything you need to know about balayage, along with how to charge in the salon and client tips for getting the most out of their hair color.
How Social Media Trends Go Viral
Raise your hand if you’ve ever been personally victimized by an Instagram trend. You’re not alone! Nearly everyone on social media has spent money on something that they saw their favorite influencer use, whether it’s hair gummies, liquid highlighters, “skinny” teas or the hundreds of other trends that pop up on our feeds daily. Like it or not, social media has become the 2019 equivalent of Vogue—a leading expert on the latest fashion and beauty trends. Ever wonder what makes these trends nearly inescapable? Keep reading to learn how trends go viral and how to start utilizing them to grow your business.