Articles

With a focus on winning new clients and retaining existing ones, a good marketing plan is vital for the success of your salon business. 

As clients and stylists alike reevaluate their color options, the maintenance factor will play a major role. We're seeing a return to natural accents and placement techniques that allow for easy upkeep. Steve Rowbottom, Co-Director of Westrow takes us through the latest color trends we can expect this season – get ready to be inspired!

Ramp up your self-care routine - adding a weekly or heck even bi-weekly hair masque is a great way to infuse an added dose of self-care to your home hair-care routine. Take a peek at a few of our absolute favorite hair masks...