
What Volume Developer Should I Use?
Imagine sitting behind the wheel of your ideal car. You start the engine and hit the gas. As the speedometer climbs you get to your destination faster...but you also lose a bit of control. Can you get to your final destination safely going 80mph? Maybe. Can you get there going 60mph and incur less risk? Absolutely. It's the same with your trusty developers. Each developer has its use – just like each speed has its appropriate time and place. To let you on in the best ways to use 10, 20, 30, 40 volume and everything in between we’ve created this handy guide.

The Tenniscore Trend is Serving Up Style On and Off the Court!
Grab your rackets and your best tennis whites, after the latest Wimbledon styles and the Challengers success because Tenniscore is here to stay! Whether you're hitting the courts or just want to look like you might, we’ve got the ultimate guide to nailing this look with these summer essentials. Game, set, match!

Sabrina Carpenter Announces New Partnership with Redken
Sabrina Carpenter is no stranger to the spotlight and while she turns heads everywhere she, this year her hair is also stepping into the limelight. Partnering with Redken 5th Avenue NYC, Sabrina Carpenter has just been named the first-ever Global Ambassador for the brand.