Plum Is The Nail Shade Taking Over 2025
As the leaves begin to turn, you’re probably already dreaming about a Malaga Wine manicure, but as we enter edge closer to 2025, there are a few new shades to upgrade your usually red go-to with a new hue. Leaning into a new palette, Plum Nails are all the rage this season. Not completely sold? Find out why plum is serving up some serious nail inspiration this fall.
Beyond the fact that Instagram and TikTok say so, and a copious amount of celebs agree — Plum Nails give you the ability to flirt with a deep and dark shade that’s not black — because a true black is extremely hard to pull off for most skin tones. Pair these plum shades with your Pumpkin Spice Latte or keep them going well into Ginger Bread Latte season — Plum is here to stay.
Hair Porosity 101: Why It Matters and How to Test Yours
Not sure what hair porosity means or how it affects your hair care routine? This beginner’s guide breaks down the basics of hair porosity—what it is, why it matters, and how to easily test your own porosity at home. Plus, discover the best products to keep your low, medium, or high porosity hair healthy, moisturized, and looking its best.
Your Guide to Actives: What to Know About Retinol, Vitamin C & Acids
Skincare actives like retinol, vitamin C, and chemical exfoliants can seriously level up your routine—if you know how to use them. In this guide, we break down what these powerful ingredients actually do, how to introduce them into your skincare routine without irritating your skin, and whether you can safely mix them. Whether you're aiming for brighter skin, fewer breakouts, or smoother texture, this beginner-friendly overview will help you understand how to use skincare actives the right way.