Articles

Once you’ve styled your client’s hair for social media, your next steps are to take those images and integrate them into the digital world. Marketing your salon services have come a long way in the past few years and it is imperative that you redefine yourself alongside your style.  It is a fact that in our era most clients will get to know us through images and posts before ever meeting us in person. They will tirelessly go down the rabbit hole of Instagram to search for their next colourist or a new cut. Part of being a successful stylist now comes from showing off your work online and allowing your work to be searchable for the right demographic. Keep reading to learn about the best ways to market yourself in the digital world and how you can use social media to make your business!

Summer is undoubtedly the season of "anything goes".  Clients stay out longer on school nights, try a new shade of lipstick that was possibly too bold for spring, and really let their hair down – appearing effortless from every angle. From beating the temps to fighting humidity these looks and hair care tips will save your clients summer style from sunrise to sunset.

More than just a tool to cancel out unwanted tones, Violet has proven a popular shade to wear this season. From runway styles to festival season, “Violet has continued to play a starring role
on the runways but we have seen it evolve gracefully into more sophisticated, modern shades. Our new VIOLET.ASH shades add a cool edge to colour for an effortlessly edgier result,” says Kevin Murphy.