Articles

As one of the most prestigious nights in Hollywood, the 2020 Oscars stunned from the red carpet to the stage. With multiple performances from Cynthia Erivo, Billie Eilish, Randy Newman, Idina Manzel, Elton John, and Janelle Monae to the heartfelt speeches   as the winners were announced - the Oscars always showcase an iconic feel. To complement the vibe, the fashion - full of glitz, glamour and structured silhouettes - set the stage for effortless beauty. Among the it-crowd, Rooney Mara and Natalie Portman made waves with their style. Keep reading to see exactly how Celebrity Colorist and Redken Brand Ambassador Cassondra Kaeding created the color that shined on the red carpet!

Spoiler alert: dry shampoo isn’t just for second-day strands. While this miracle worker can seriously save your strands by nixing oil, we’ve found so many other uses for this product. From being the best workout buddy, pre-party partner, and Sunday scary support - the latest release to join the dry shampoo tribe is about to change the game. Enter: Redken Dry Clean Dry Shampoo, what re-styling dreams are made of. Keeping reading to learn all the ways we love dry shampoo and how to incorporate them into your routine this season.

Unveiling a groundbreaking new partnership in the beauty industry - Redken, the leader in professional color, and Mizani, the leader in professional textured haircare and styling are teaming up to bring a new wave of education to stylists and salons everywhere! This new partnership brings together their love for salon professionals, the professional industry, color, education, and textured hair. Their goal? To give salon professionals the tools needed to expand their skillsets and in turn, confidently color, care and style textured hair.