Articles

If you’re someone who follows hair trends closely, you’ve likely noticed the resurgence of shine. Not just any shine — but that glossy, healthy, lit-from-within kind of shine that looks like your hair’s been professionally glossed every week. So how do you get that finish without layering on heavy products or sacrificing your style? Enter: Redken Naked Gloss Lightweight Shine Oil.

It sounds counterintuitive, but here's the summer hair color secret you need to know—sometimes the key to looking brighter is going darker. While everyone's instinct is to chase the lightest, most sun-kissed blonde possible, the smartest approach to summer color might actually involve adding some strategic darkness back in with the help of lowlights—a technique that's about to completely change how you think about summer hair color.

Summer 2025 has officially ushered in blonding season, and this year we're seeing trends that champion depth, dimension, and healthy, high-shine hair. From soft platinum blends to rich, buttery blondes, the most sought-after shades right now strike that perfect balance between brightness and warmth—and having the right products is absolutely essential for both achieving and maintaining these gorgeous looks.