Summer 2025 Blonde Hair Color Trends: The New Shades Everyone’s Asking For
As blonding season heats up, everyone’s looking to lighten up — and this summer’s must-have shades are brighter, blonder and better than ever. The latest trend on the horizon? Blondes with confidence, thanks to new Shades EQ Pearl Vinyl Blonde.
A radiant, natural, cool-toned blonde with just the right amount of dimension. Exceptionally fitting for where everyone’s trend goals are this year. But, the best part about this new shade is the technology behind it. Get to know the blonde trends everyone will be asking for this summer and the perfect products to achieve them with.
How To Zone Tone
Discover how zone toning with Redken Shades EQ refreshes hair color between appointments. Learn pro techniques for creating dimensional, low-maintenance color and the best products to keep your hair healthy and vibrant.
The Multi-Tasking Magic of Overnight Repair
Beauty sleep isn’t just for your skin, its an imperative part of your haircare routine as well. That’s because night time is a great time to repair damage, locking in moisture, and protect from daily stressors. But, up until now we weren’t really paying attention to that part of our beauty regimen. Luckily in 2025, efficiency is everything and the latest innovations are ensuring your haircare is hard at work while you doze.
We want our beauty routines to work as hard as we do—without adding extra steps to our already packed schedules. This is exactly why overnight hair serums are trending. They’re a no-fuss, high-impact solution designed to repair and protect your strands while you snooze, making it easier than ever to wake up with healthy, hydrated hair.
But, while many overnight treatments only work their magic while you sleep, Redken is redefining the category with a product that delivers 24/7 results.
Meet: Redken Acidic Bonding Concentrate 24/7 Night & Day Serum