Articles

As the warmer months welcome in less layers and more time spent outside, many of us are always looking for ways to lighten up our hair color. However, trends this season are departing from the traditional blonde highlights usually seen during this time and instead leaning into the increase in brown hair color trends. Following suit, Sun Kissed Brunette will easily be the most coveted hair color trend of Summer 2025.

In the evolving world of hair color, there’s a growing demand for tones that feel modern, refined, and effortlessly natural. Enter Redken Shades EQ 9M, a matte-inspired level 9 tone that’s quickly becoming a stylist go-to—and for good reason. This versatile shade works beautifully across both blonde and brunette palettes, offering the perfect cool, understated finish that feels fresh without looking overdone so it’s effortlessly natural.

If you’re someone who follows hair trends closely, you’ve likely noticed the resurgence of shine. Not just any shine — but that glossy, healthy, lit-from-within kind of shine that looks like your hair’s been professionally glossed every week. So how do you get that finish without layering on heavy products or sacrificing your style? Enter: Redken Naked Gloss Lightweight Shine Oil.