
Why Brondes Are Taking Over This Summer
Blonde has long ruled the spotlight—especially during the summer months, while brunette has remained the go-to for polished finishes. But recently a new classic is taking over with bronde trends popping up at every turn. With the ability to blend tones between blonde and brunette, it’s become a full-on movement. Going beyond sun-kissed highlights, Bronde is now rich, with multi-dimensional tones that flatter nearly everyone. And with economic uncertainty, Bronde is booming.

Summer 2025 Blonde Hair Color Trends: The New Shades Everyone’s Asking For
As blonding season heats up, everyone’s looking to lighten up — and this summer’s must-have shades are brighter, blonder and better than ever. The latest trend on the horizon? Blondes with confidence, thanks to new Shades EQ Skylight Blonde.
A radiant, natural, cool-toned blonde with just the right amount of dimension. Exceptionally fitting for where everyone’s trend goals are this year. But, the best part about this new shade is the technology behind it. Get to know the blonde trends everyone will be asking for this summer and the perfect products to achieve them with.

Is Balayage Back? The New Era of Effortless
Remember balayage? That hair coloring technique everyone was obsessed with a few years back? Well it's making a major comeback for summer 2025—and, it's gotten quite the glow-up.