Articles

Summer 2025 has officially ushered in blonding season, and this year we're seeing trends that champion depth, dimension, and healthy, high-shine hair. From soft platinum blends to rich, buttery blondes, the most sought-after shades right now strike that perfect balance between brightness and warmth—and having the right products is absolutely essential for both achieving and maintaining these gorgeous looks.

As the warmer months welcome in less layers and more time spent outside, many of us are always looking for ways to lighten up our hair color. However, trends this season are departing from the traditional blonde highlights usually seen during this time and instead leaning into the increase in brown hair color trends. Following suit, Sun Kissed Brunette will easily be the most coveted hair color trend of Summer 2025.

In the evolving world of hair color, there’s a growing demand for tones that feel modern, refined, and effortlessly natural. Enter Redken Shades EQ 9M, a matte-inspired level 9 tone that’s quickly becoming a stylist go-to—and for good reason. This versatile shade works beautifully across both blonde and brunette palettes, offering the perfect cool, understated finish that feels fresh without looking overdone so it’s effortlessly natural.