Articles

Beauty sleep isn’t just for your skin, its an imperative part of your haircare routine as well. That’s because night time is a great time to repair damage, locking in moisture, and protect from daily stressors. But, up until now we weren’t really paying attention to that part of our beauty regimen. Luckily in 2025, efficiency is everything and the latest innovations are ensuring your haircare is hard at work while you doze. 

We want our beauty routines to work as hard as we do—without adding extra steps to our already packed schedules. This is exactly why overnight hair serums are trending. They’re a no-fuss, high-impact solution designed to repair and protect your strands while you snooze, making it easier than ever to wake up with healthy, hydrated hair.

But, while many overnight treatments only work their magic while you sleep, Redken is redefining the category with a product that delivers 24/7 results.

Meet: Redken Acidic Bonding Concentrate 24/7 Night & Day Serum

Giving you the tips and tools to step up your color techniques in 2025! Redken offers a range of products and insight from expert educators to ensure you’re delivering the best results this season. Whether you’re creating traditional highlights, looking to increase efficiency behind the chair, or simply amping up your sustainability efforts, these are the techniques to try in 2025.

In 2025, the definition of hair strength is getting a glow-up. It’s no longer just about breakage resistance—it’s about resilience, shine, vibrancy, and a healthy look and feel that lasts beyond your salon appointment. As beauty trends lean into individuality, lived-in color, and healthy hair texture, Redken Shades EQ and the Acidic Bonding Concentrate Leave-In Treatment are leading the charge.