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Beauty sleep isn’t just for your skin, its an imperative part of your haircare routine as well. That’s because night time is a great time to repair damage, locking in moisture, and protect from daily stressors. But, up until now we weren’t really paying attention to that part of our beauty regimen. Luckily in 2025, efficiency is everything and the latest innovations are ensuring your haircare is hard at work while you doze. 

We want our beauty routines to work as hard as we do—without adding extra steps to our already packed schedules. This is exactly why overnight hair serums are trending. They’re a no-fuss, high-impact solution designed to repair and protect your strands while you snooze, making it easier than ever to wake up with healthy, hydrated hair.

But, while many overnight treatments only work their magic while you sleep, Redken is redefining the category with a product that delivers 24/7 results.

Meet: Redken Acidic Bonding Concentrate 24/7 Night & Day Serum

When it comes to making a statement with your look, it’s all about the details. And in 2025, the biggest power move for standing out is combining a bold new haircut with fresh, radiant color. Short haircut trends are leading the way this season, and when you pair them with Redken Shades EQ and Redken Acidic Bonding Concentrate Leave-In Treatment, your style won’t just stand out—it will shine.

The seasons are shifting and as the sun starts to beat brighter, hair color trends are following suit with a new direction because as we head into summer 2025, the tones are all about warmth. Leading the way are any shades with a hint of Copper—from soft strawberry to bold, warm bronze, copper hair is officially the shade of the season.