Articles

As the weather warms up so are the hair trends, and heading into Spring/Summer 2025 we’re seeing a new wave of red and copper color trends take over. This season, hair is all about embracing radiant, rich, warm hues that make a bold statement. One that’s easier to embrace thanks to the new Redken Shades EQ Unstoppable Reds collection.

Brassiness. It’s the ultimate frustration for anyone striving for the perfect blonde, brunette, or highlighted look. Whether your hair is natural or color-treated, those unwanted yellow, orange, or even red tones can sneak in and dull your shine. Fortunately, understanding why brassiness happens and how to neutralize it can give you the tools you need to keep your color cool, bright, and vibrant. Here’s your ultimate guide to combatting brassy hair with the help of salon solutions and at-home care—straight from this trusted lineup.

Red hair is taking over in 2025, and one shade is leading the charge—Cherry Vinyl Red. This deep, vibrant red is turning heads and making a statement, proving that bold, richly pigmented hues are the go-to look for the upcoming year. Whether you want to embrace a full-on transformation or simply add a touch of warmth and depth, Cherry Vinyl Red is the fresh inspiration you need to tap into the red hair movement.