Articles

In 2025, the hair trend anyone and everyone should get behind is healthy hair. From high-gloss finishes to damage-free styles, hair that looks and feels strong is the ultimate goal. Whether it’s effortless, glossy waves or sleek, frizz-free strands, the secret isn’t just in the styling—it’s in how you care for your hair.

The good news? Achieving healthy, radiant hair doesn’t have to be complicated. With the right products and a few simple steps, you can bring strength, shine, and repair to your hair, no matter your hair type or routine.

In 2025, hair color is all about individual expression. The days of generic, one-size-fits-all shades are long gone—this year, it’s all about customized hues that enhance your features, skin tone, and personality. Whether you’re looking for a slight refresh or a complete transformation, tailored color services are the ultimate beauty investment.

So how do you achieve a truly personalized shade? It starts with Redken Shades EQ and Color Gels Oils—the go-to duo for salon professionals who want to create hair color that’s as unique as you are.

As we settle into 2025, one thing is clear: the future of haircare is all about efficiency. We’re talking about products that work as hard as you do, around the clock, so your hair always looks its best—whether you’re clocking in at the office, hitting the gym, or getting your beauty sleep. 

Enter Redken’s latest innovation: Acidic Bonding Concentrate 24/7 Night & Day Serum. It’s not just another serum—it’s a bond-repairing, moisture-boosting, frizz-fighting powerhouse that works morning, noon, and night to keep your hair in peak condition. And if Redken’s Global Ambassador Sabrina Carpenter swears by it, you know it’s a must-try.