
The Easiest Way To Get Your Beauty Sleep
As we step into 2025, the beauty world is embracing a new frontier in haircare—overnight treatments. These game-changing products are designed to work while you sleep, giving you healthier, shinier, and stronger hair by morning. Think of it as beauty sleep, but for your strands! And it's no wonder why Global Ambassador for Redken 5th Avenue NYC Sabrina Carpenter agrees—it is, after all, her secret to the best beauty sleep.
If you’re ready to wake up to a better hair day every day, keep reading to learn why overnight hair treatments are the trend to watch—and how Redken’s latest innovation, the bond-repair treatment Acidic Bonding Concentrate 24/7 Night & Day Serum, is leading the charge.

The #1 Way to Get Shiny Hair At Home This Season
Alright, let’s talk about it—shiny hair. Whether it’s your Instagram feed blowing up with polished waves or sleek, glass-like ponytails, glossy locks are everywhere this season. And honestly, it’s no surprise. Shiny hair doesn’t just look great; it feels healthy and makes any hairstyle look more luxe. But here’s the thing—getting that jaw-dropping sheen isn’t just about aesthetics. It’s about showing your hair the love it deserves. And trust us, not all products and routines are created equal. But Redken’s Acidic Color Gloss range? Game-changer. Let’s dive into why this lineup should be in your haircare arsenal right now.

Uncover Sabrina Carpenter’s Signature Blonde
From her catchy tunes to her iconic bangs, Sabrina Carpenter has been stealing the spotlight lately. As the newly announced Global Ambassador for Redken 5th Avenue NYC, Sabrina’s hair is the envy of fans and stylists alike. Her signature blonde, paired with a flawless fringe, has everyone asking: What’s her secret? Well, the answer lies in two Redken must-haves— Redken Shades EQ and the Redken Acidic Bonding Concentrate range.