Articles

With the onset of texture and natural looking styles, waves are the new go-to style of the season. While they’ve evolved, everything from beachy and loose to organic and defined are in! In this tutorial Sam Villa, Co-Founder of Sam Villa and Global Artistic Ambassador for Redken shows us how to created Ruffled Waves with a Marcel Iron.

The key to it-girl hair this year was keeping things effortless. Among those looks, beachy waves rose to the top of everyone’s wish list. While you may have tried out a few different techniques, Sam Villa, co-founder of Sam Villa and Global Artistic Ambassador for Redken is giving us his top tip for achieving the trend! “The perfect beach waves seen all over Instagram may look like people just rolled out of bed with gorgeous texture, but as stylists, we know that it takes a lot of effort to look effortless,” Villa. Follow along below and watch Villa demonstrate a wrap and twist technique with a Marcel iron to create the perfect beach waves that are definitely Insta-worthy. 

As we embark on a New Year of goals, movements, and trends we see one, in particular, come to the forefront of the styling world – the return of THE CUT! Sam Villa, Co-Founder of Sam Villa and Global Artistic Ambassador for Redken 5th Avenue believes, “the past is where we learn and the future is where we apply it.”  Celebrating the start of a new series of styles, he offers his top tips for achieving the most coveted cuts!