
Cool Brunette Step-By-Step Tutorial
Mushroom blonde has been a huge hair trend for the past few seasons. Creating a brunette version of this was a natural next step! In this tutorial JOICO Brand Ambassador, Larissa Love created a gorgeous cool brunette transformation using the new Ash-Ash Series and a Prism Light technique. Keep reading to see the steps and learn how to get the look!

Salon Consultation Tips
Many clients are looking for a big change around this time of the year. From a drastic chop you’ve thought about season after season to a dramatic new hair color – being able to reinvent yourself can be one of the most freeing and rewarding experiences, a client can make. As hairstylists, we often have the privilege to help you meet your goals. And, while there is nothing more satisfying than a major transformation, part of our job is to help you figure out if and why those #hairgoals will fit your lifestyle.

Halloween Costumes Inspired by Pop Culture
Whether you’ve watched these hits, are waiting for the release or simply need a pop culture Halloween costume to get behind, we’ve got you covered. Read on for a few of the easiest ways to transform your look this Halloween, inspired by some of the hottest shows!