
Summer 2025 Blonde Hair Color Trends: The New Shades Everyone’s Asking For
As blonding season heats up, everyone’s looking to lighten up — and this summer’s must-have shades are brighter, blonder and better than ever. The latest trend on the horizon? Blondes with confidence, thanks to new Shades EQ Skylight Blonde.
A radiant, natural, cool-toned blonde with just the right amount of dimension. Exceptionally fitting for where everyone’s trend goals are this year. But, the best part about this new shade is the technology behind it. Get to know the blonde trends everyone will be asking for this summer and the perfect products to achieve them with.

The Short Haircut Trends We Expect to See Everywhere
While long hair is still very much on-trend, mid and short haircuts have been piquing everyone’s interest as of late. With starlets like Zendaya and Hailey Bieber showcasing jaw-grazing bobs, it’s only a matter of time before we start seeing more of this edgy length. If you’re interested in making a change, we’ve got just the inspiration and products to get you there.

How To Get Stronger, Healthier Hair This Summer
In 2025, the definition of hair strength is getting a glow-up. It’s no longer just about breakage resistance—it’s about resilience, shine, vibrancy, and a healthy look and feel that lasts beyond your salon appointment. As beauty trends lean into individuality, lived-in color, and healthy hair texture, Redken Shades EQ and the Acidic Bonding Concentrate Leave-In Treatment are leading the charge.