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Red hair is taking over in 2025, and one shade is leading the charge—Cherry Vinyl Red. This deep, vibrant red is turning heads and making a statement, proving that bold, richly pigmented hues are the go-to look for the upcoming year. Whether you want to embrace a full-on transformation or simply add a touch of warmth and depth, Cherry Vinyl Red is the fresh inspiration you need to tap into the red hair movement.

In 2025, the hair trend anyone and everyone should get behind is healthy hair. From high-gloss finishes to damage-free styles, hair that looks and feels strong is the ultimate goal. Whether it’s effortless, glossy waves or sleek, frizz-free strands, the secret isn’t just in the styling—it’s in how you care for your hair.

The good news? Achieving healthy, radiant hair doesn’t have to be complicated. With the right products and a few simple steps, you can bring strength, shine, and repair to your hair, no matter your hair type or routine.

Beauty sleep isn’t just for your skin, its an imperative part of your haircare routine as well. That’s because night time is a great time to repair damage, locking in moisture, and protect from daily stressors. But, up until now we weren’t really paying attention to that part of our beauty regimen. Luckily in 2025, efficiency is everything and the latest innovations are ensuring your haircare is hard at work while you doze. 

We want our beauty routines to work as hard as we do—without adding extra steps to our already packed schedules. This is exactly why overnight hair serums are trending. They’re a no-fuss, high-impact solution designed to repair and protect your strands while you snooze, making it easier than ever to wake up with healthy, hydrated hair.

But, while many overnight treatments only work their magic while you sleep, Redken is redefining the category with a product that delivers 24/7 results.

Meet: Redken Acidic Bonding Concentrate 24/7 Night & Day Serum