How To Get Stronger, Healthier Hair This Summer
In 2025, the definition of hair strength is getting a glow-up. It’s no longer just about breakage resistance—it’s about resilience, shine, vibrancy, and a healthy look and feel that lasts beyond your salon appointment. As beauty trends lean into individuality, lived-in color, and healthy hair texture, Redken Shades EQ and the Acidic Bonding Concentrate Leave-In Treatment are leading the charge.
Balayage Is Back—The New Era of Effortless
Remember balayage? That hair coloring technique everyone was obsessed with a few years back? Well it's making a major comeback for summer 2025—and, it's gotten quite the glow-up.
Blonding Season Is Here: Must-Have Products for Strong, Bright Blonde Hair
Summer 2025 has officially ushered in blonding season, and this year we're seeing trends that champion depth, dimension, and healthy, high-shine hair. From soft platinum blends to rich, buttery blondes, the most sought-after shades right now strike that perfect balance between brightness and warmth—and having the right products is absolutely essential for both achieving and maintaining these gorgeous looks.