Articles

If you’re someone who follows hair trends closely, you’ve likely noticed the resurgence of shine. Not just any shine — but that glossy, healthy, lit-from-within kind of shine that looks like your hair’s been professionally glossed every week. So how do you get that finish without layering on heavy products or sacrificing your style? Enter: Redken Naked Gloss Lightweight Shine Oil.

Blonde has long ruled the spotlight—especially during the summer months, while brunette has remained the go-to for polished finishes. But recently a new classic is taking over with bronde trends popping up at every turn. With the ability to blend tones between blonde and brunette, it’s become a full-on movement. Going beyond sun-kissed highlights, Bronde is now rich, with multi-dimensional tones that flatter nearly everyone. And with economic uncertainty, Bronde is booming.

Giving you the tips and tools to step up your color techniques in 2025! Redken offers a range of products and insight from expert educators to ensure you’re delivering the best results this season. Whether you’re creating traditional highlights, looking to increase efficiency behind the chair, or simply amping up your sustainability efforts, these are the techniques to try in 2025.