Changing Your Color Line? Here’s How to Do It Like a Pro
Thinking about changing professional color lines? Discover how Wella Professionals Change Like a Pro supports colorists with education, guidance and tools.
From 0% Ammonia to 100% Pure Perfection
Meet NEW Wella Professionals Pure Perfection, a permanent no-ammonia cream color developed after 15 years of research. With up to 100% grey coverage, 30 intermixable shades and built-in Supercharged Metal Purifier technology, it is designed to deliver pure, true-to-tone results while helping reduce signs of damage.
Summer Hair Habits That Impact Your Color
Once summer routines are in full swing, everyone is spending more time outside, washing strands more often, styling around humidity, going in and out of pools, and asking their hair to keep up with a quicker pace of life.
Over time, those seasonal shifts can change how color wears, from how fresh the tone looks to how smooth and polished the finish feels. That doesn’t mean summer color has to feel high maintenance, but the right habits can help protect the result.
Your exact shade can make a difference in the details, but the biggest factor is the routine around it. More frequent cleansing, humidity, heat styling, and the wrong care at home can all impact how fresh the color looks between appointments. Keeping color fresh throughout the season means bridging the gap between the tone created in the salon and the habits that help maintain it at home.