Frustrated With Your Demi? You Deserve a Demi You Can Trust. Discover Color Touch and Shinefinity
Two demi formulas. Two distinctive finishes. One trusted brand.
When it comes to color services, demi-permanent hair color has quickly become one of the most essential tools in a stylist's kit. Whether it’s due to the rise in low-maintenance color or the appeal of a subtle transformation, demi-permanent hair color delivers the perfect balance of tone, shine, and softness—without locking clients into a long-term commitment.
Giving you even more options behind the chair, Wella Professionals offers not one but two standout demi ranges: Color Touch and Shinefinity. Each delivers consistent, trusted results. But their application—and their finish—couldn't be more distinct.
So, how do you choose between the two? We’re detailing that below.
The Blonding Trends Making Waves This Summer
As temperatures rise, so does the desire to go lighter, brighter, and shinier—and this summer, it’s all about the warm tones with mirror-like shine. Blending one of the top haircare trends, Glass Hair, with the most in-demand hair color trend, Rose Gold hair, has created the ultimate duo: Rose Gold Glass Hair — a warm, high-gloss finish that’s wearable, effortless, and endlessly in demand.
Fueling Creativity: How Innovation Is Powering the Next Generation of Hair Artists
Celebrating 75 Years of Wella Professionals in the U.S.
For 75 years, Wella Professionals has been more than a product line—it’s been a movement. A legacy of connection and cutting-edge color, shaped by the artists who trust the brand to bring their creativity to life. As they celebrate a milestone of 75 years in the U.S., they’re not only honoring the history—they’re setting the stage for the future.
With over 140 years of global expertise and 75 years of innovation in the United States, Wella Professionals has built a brand rooted in empowering the salon community. And that community is now stronger than ever.