How To Repair Damaged Hair with A Little Luxury
This season, give your strands the luxurious color and care they deserve. Whether you’re treating yourself or someone you adore, we’re detailing everything you need to know about creating hair you’re in love with.
75 Years of Wella Professionals in the U.S. – A Legacy of Color, Innovation & Community
Looking back to help propel forward, Wella Professionals is proud to celebrate 75 years of innovation and excellence in the United States, marking a legacy built on product development, color, innovation and a connection with salon professional community. With more than 140 years as a global leader in haircare, Wella has consistently introduced innovations that have set the standard for the professional beauty industry—a spirit that remains just as strong today.
The Blonding Trends Making Waves This Summer
As temperatures rise, so does the desire to go lighter, brighter, and shinier—and this summer, it’s all about the warm tones with mirror-like shine. Blending one of the top haircare trends, Glass Hair, with the most in-demand hair color trend, Rose Gold hair, has created the ultimate duo: Rose Gold Glass Hair — a warm, high-gloss finish that’s wearable, effortless, and endlessly in demand.