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Your time is precious and often there’s never enough of it when you need it—especially when your roots are showing. But with targeted services and innovative hair color options, Wella Professionals offers the ability to color your hair and get more time back with it’s On The Glow express color service featuring Koleston Xpress 10-minute permanent hair color. 

This multi-step refresh is designed to touch up regrowth, add brightness around the face, and enhance hair’s shine. The ideal maintenance between full appointments, or a great option for clients on the go.

This season’s most in-demand color doesn’t come from the icy blondes or cool browns of past seasons. It comes from warmth—layered, luminous, and full of depth. Today’s modern warm hair color trend is glossy, dimensional, and ultra-customized—designed to enhance tone and texture with movement and most of all—shine.

From coral-inspired melts to coppery blends with reds, golds, and mahogany, artists are reimagining what warm hair can look and feel like. And making this movement even more appealing is the influx of a glass hair finish that gives it a modern, editorial edge.

Here’s a closer look at how two standout techniques—Coral Glass Hair and Copper Glass Hair—defining trends in hair color in 2025. 

Two demi formulas. Two distinctive finishes. One trusted brand.

When it comes to color services, demi-permanent hair color has quickly become one of the most essential tools in a stylist's kit. Whether it’s due to the rise in low-maintenance color or the appeal of a subtle transformation, demi-permanent hair color delivers the perfect balance of tone, shine, and softness—without locking clients into a long-term commitment.

Giving you even more options behind the chair, Wella Professionals offers not one but two standout demi ranges: Color Touch and Shinefinity. Each delivers consistent, trusted results. But their application—and their finish—couldn't be more distinct.

So, how do you choose between the two? We’re detailing that below.