Introducing SmoothFiller: The Smart, Demi-Permanent Service for Up to 3 Months of Smoothness
Imagine being able to offer clients smoother, more manageable hair that feels effortless—no matter the forecast. Now it’s possible with Wella Professionals SmoothFiller.
Hair texture has always been—and continues to be—a top concern for most clients. Everyone wants smooth, polished hair without the extra effort. They’re looking for solutions that help them style faster, enjoy sleekness longer, and keep finished looks touchable even when the humidity hits. That’s where NEW Wella Professionals SmoothFiller steps in.
Feeling Frustrated With Your Demi? This Is the Switch of the Season
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
Wella Professionals Updates Koleston Perfect Pricing—What It Means for Your Salon
New Updates To Wella Professionals Koleston Perfect Pricing
Now available at $9.95 per tube when purchasing six or more—exclusively at CosmoProf.
Wella Professionals is introducing a new pricing structure for Koleston Perfect permanent hair color, available exclusively at CosmoProf, in stores and online. When stylists purchase six or more tubes, Koleston Perfect will now be offered at $9.95 per tube¹. It’s a practical update designed to support salons in a meaningful way, without changing the product you rely on behind the chair.