Articles

Whether it's a blow dry, a cut or a color application, every stylist knows that in the salon your time is one of your most valuable resources. For this reason, any product, tool or technique that cuts down on time spent behind the chair is indispensable. This is exactly where Wella Professionals Koleston Xpress steps in. Optimizing your time without ever sacrificing quality, Koleston Xpress delivers up to 100% grey coverage in just 10 minutes. And with five brand-new shades, the inclusion of Metal Purifier Technology and Control X Technology — Koleston Xpress is proving even more powerful this season. 

This season, standing out means being unequivocally yourself—and what better way to express your individuality than through a personalized regimen. Gone are the days of one-size-fits-all hair color trends and care. Now, the most sought-after looks are those tailored specifically to the individual, offering unique shades, seamless blends, and customized care. 

With advanced formulas and expert techniques, personalized color is making signature styles more attainable than ever. Whether you're looking to expand your service offerings or a offer a fresh, bespoke look, Wella Professionals has the solutions to ensure boundless creativity from color to care.  

When it comes to color corrections, the right color range can make all the difference. Whether you’re neutralizing unwanted tones, fixing banding, or blending stripes color, choosing a product that’s reliable, versatile, and gentle is key. That’s where Wella Professionals Color Touch shines, literally.