
How To Repair Damaged Hair with A Little Luxury
This season, give your strands the luxurious color and care they deserve. Whether you’re treating yourself or someone you adore, we’re detailing everything you need to know about creating hair you’re in love with.

75 Years of Wella Professionals in the U.S. – A Legacy of Color, Innovation & Community
Looking back to help propel forward, Wella Professionals is proud to celebrate 75 years of innovation and excellence in the United States, marking a legacy built on product development, color, innovation and a connection with salon professional community. With more than 140 years as a global leader in haircare, Wella has consistently introduced innovations that have set the standard for the professional beauty industry—a spirit that remains just as strong today.

Why You Should Add A Night Serum to Your Routine
With a packed schedule, the last thing you want is to stress over your hair care routine. Whether you're balancing work, social plans, or simply making time for yourself—your hair care routine shouldn’t slow you down. Among other reasons—which we’ll get to below—that’s exactly why Wella Professionals ULTIMATE REPAIR Night Serum is the perfect addition to your regimen—giving you stronger, healthier-looking hair while you sleep, so you can spend your days doing what you love.