Articles

Blonding services continue to be one of the most requested services in the salon, but the way it is being created has changed. Clients are looking for brighter results with softer grow-out, cleaner dimension, and placement that feels natural. This means a lightener needs to do more than just lift. It needs to create a clean foundation for everything that follows because when the lift is clear, toning is easier to control, neutralization is more balanced, and the final result is easier to refine - that's where BlondorPlex 9 Powder Lightener steps in.

Smoother, straighter hair is the number one most requested service in the salon¹. In fact, 50% of clients say they’re worried about frizz, dryness, or manageability¹. And while many ask for a service to make it "straighter,” what they really want is smoother, easier to manage hair—not permanently flat, lackluster strands.

So what’s the difference between straightening and smoothing? And where does SmoothFiller fit in? We’re breaking it down.

Blonde might be one of the most requested services in the salon, but it’s also one of the most technical. And as client expectations continue to rise, so does the pressure to deliver lift that looks brighter, feels stronger and tones evenly from root to tip.

That’s exactly where BlondorPlex 9 Powder Lightener comes in. As the No.1 salon lightener in the world¹, it was designed to deliver unbeatable clarity of lift² and up to 97% less breakage³ — helping you create the best blonde yet with more confidence behind the chair. Because when clarity is achieved at the lift stage, everything that follows becomes easier. You’ll notice the tone and neutralisation look more balanced, and the final result is simpler to refine.