Articles

Whether you've already seen it and absolutely loved it or seeing it soon, Wicked  has finally hit the big screen, and fans everywhere are spellbound with adoration. In addition to being excited for the new film, hair enthusiasts everywhere are celebrating the spell-bonding hair regimen made possible by Wella Professionals ULTIMATE REPAIR. Follow along to see just how ULTIMATE REPAIR was put to work for this already beloved film. 

The new year is nearly upon us and as the clock ticks closer to midnight, it’s not just the calendar that should be ready for a fresh start. Sure, New Year’s resolutions can feel overwhelming, but there’s one area where “new year, new you” is a luxurious indulgence and that’s with your hair. Whether you’ve been dreaming of a bold new color, the perfect cut, or just want to give your hair the love they deserve, starting a fresh beauty regimen this season is the best way to start everything off fresh. From the best hair treatments to color trends and our favorite self-care regimens, these are the top picks to find a style and haircare regimen that suits you. So schedule your salon appointments or clear your schedule for a Netflix + haircare night.

It might be the glow of twinkle lights, the rush in the salon or the decorations everywhere you turn — there’s definitely something magical about the holidays. And that magic usually calls for a little extra sparkle. So, this year, transform your color with gorgeous reflects, festive radiance and a quicker-than-ever finish with the help of Wella Professionals Koleston Xpress and Shinefinity. Because, it’s the perfect time to enhance shine and celebrate the season in style.