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It’s blonde, but it’s still low-maintenance. Linen blonde is quickly becoming one of the top blonding trends of the season and for good reason. With a whisper of quiet luxury and a large degree of low-key upkeep, Linen Blonde instantly sets your color apart and can now be achieved in less time with new express services.

Balanced, blonde, and beige-y — Linen Blonde is summer’s answer to cool blonde. It can be created all over or added to brunette hair for a crisp, dimensional look with neutral undertones.  And because it works well on both warm and cool hair types and skin tones, it’s an answer for nearly everyone.

Each season brings with them their own reasons for hair damage, and hair damage from heat protection and UV exposure is high during the summer months. While the temps haven’t quite caught up with the season, summer is an ideal time to start heat styling habits that can carry with you all year long. And if you’re looking for a one and done styler to protect and repair, ULTIMATE REPAIR Protective Leave-In has you covered.

With the latest innovations in professional hair color, there are now more options when it comes to creating blonde hair color, without bleach! Plus, with many new express services, you can spend less time in the salon with the same, flawless results. This translates to more hours enjoying your new color poolside, on holiday, or at the beach. Are you curious about the latest blonde options without bleach? Keep reading.

While there is always a time and place for lighteners, sometimes, you don’t need bleach to get the hair color you want. And if you’re also looking for gray coverage, there are so many options now that lift and tone in a single step, and in much less time that can give you the results you desire. A few gorgeous options from Wella Professionals include Wella Professionals Illumina Color and Koleston Xpress. And for a perfect shiny finish, follow with Wella Professionals Shinefinity.