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It’s blonde, but it’s still low-maintenance. Linen blonde is quickly becoming one of the top blonding trends of the season and for good reason. With a whisper of quiet luxury and a large degree of low-key upkeep, Linen Blonde instantly sets your color apart and can now be achieved in less time with new express services.

Balanced, blonde, and beige-y — Linen Blonde is summer’s answer to cool blonde. It can be created all over or added to brunette hair for a crisp, dimensional look with neutral undertones.  And because it works well on both warm and cool hair types and skin tones, it’s an answer for nearly everyone.

Linen Blonde: Get The Look:

When working with deeper bases, you’ll need to lift and tone the hair using a mix of BlondorPlex Lightener and BlondorPlex Cream Toners. First, lift the hair using Blondor Multi Blonde to your desired level then rinse and utilise an express toning service with BlondoPlex Cream Toners  (/36 in this case). Leave on for up to 5 minutes, rinse, style and enjoy your new tone.


BlondorPlex is key for all your blonde tones thanks to Built-in Plex Technology that creates up to 90% less hair breakage* resulting in shiny and healthy-looking blonde results. *Instrumental testing measuring combing resistance of BlondorPlex Bleach + BlondorPlex Permanent Cream Toner vs. BlondorPlex Bleach alone.

If you’re achieving a linen blonde hue on lighter levels of blonde, the dimension and tone are where you should focus. A mix of Illumina Color to create the ideal lowlight plus BlondorPlex Cream Toners can help you achieve the finished look. Illumina Color is a great choice for lowlights because of the Microlight Technology that delivers 100% natural-looking results.


The Best In-Salon and At-Home Products for Blondes

Once your dream color is achieved, you’ll want to work on extending and improving the look, feel and finish of your hair. To do so, the addition of targeted hair care products to repair, restore and rebuilt are essential. For this reason, whether you’re in the salon or keeping up your color at home, Wella Professionals ULTIMATE REPAIR is your ultimate match.

Start any hair care routine with ULTIMATE REPAIR Shampoo and Conditioner to cleanse and deeply condition to build protection from the inside out. Lightweight yet extremely effective, this duo is great for everyday use and contains Metal Purifier technology to remove impurities that can cause hair damage.


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00), Wella Professionals ULTIMATE REPAIR Conditioner ($25.00).


Following your salon service, work ULTIMATE REPAIR Mask into your hair care routine at least once a week or as needed for targeted repair. Adaptive technology alongside AHA and Omega-9 delivers 6x easier detangling,* for a finish that’s as soft as it is shiny. *on wet hair, vs. non-conditioning shampoo. No matter what your shower routine is, ULTIMATE REPAIR Miracle Hair Rescue and Protective Leave-In are staples that shouldn’t be skipped.

Each time you get out of the shower routine spritz  Miracle Hair Rescue onto your strands and in 90 seconds* it will deliver 99% less breakage** and 12x smoother*** results. Which is a win-win no matter what style that follows. *When using ULTIMATE REPAIR Miracle Hair Rescue, ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, *** Vs. non-conditioning shampoo.

Because hair coloring can leave hair in a highly sensitized state, anytime you style the hair you should use extra protection. ULTIMATE REPAIR Protective Leave-In Treatment is your go-to to guard against UV rays, heat, mechanical damage, frizz, and breakage. With results that protect hair for up to 72 hours* for soft, silky, and 8x smoother** results.* When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. **Instrumental test versus non-conditioning shampoo.


Wella Professionals ULTIMATE REPAIR Mask ($35.00), Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In $35.00.