The first story within our 2016 campaign, GYPSY NOIR was inspired by early photos of The Velvet Underground and the people that surrounded Andy Warhol at ‘The Factory’.

Shot in Melbourne Australia with a Warhol-esque 60’s feel, “we took influences from the 60’s and 70’s, showcasing our latest haircuts for both Men and Women” – Kevin Murphy.

There was a collaboration between Andy Warhol and The Velvet Underground called the ‘Exploding Plastic Inevitable’. It was a very early raw series of multi-media art ‘happenings’ from that time. It was really innovative for its time, and today it still feels modern.

Here’s a step-by-step on how to achieve one of the looks from this story:

PRIME with PLUMPING WASH, and RINSE for density.
PREP with ANTI.GRAVITY.SPRAY for hold, section the head into 4 sections and use a curling iron. Starting at the nape using large sections and a large barrel, focus on the roots and mid-lengths. On the ends, use barely any heat for blend and smoothness, but no wave.
Once all sections are complete, FINISH by using a small amount of FREE.HOLD for separation and a natural shine while maintaining volume.

PRIME with THICK.AGAIN to improve the mass of the hair with your fingers. Dry for volume, and then allow texture to form.
PREP with ANTI.GRAVITY.SPRAY for hold. Direct the airflow forward.
FINISH with FREE.HOLD by breaking up the texture. Control the hold and give longevity to the style. Flatten down the sides and then push the hair over to the side.