If someone asked you to leave your primer out of your daily makeup routine, you would think that they were crazy, and not the “in love” kind like Bé. Makeup primers are essential tools that act as a base for your makeup. It allows your makeup to go on smoother and last longer. You often question how you were able to survive in the world before this panic product was invented. Now ask yourself this, if you use a primer for your makeup then why aren’t you using one for your hair?
That’s right. Primers aren’t just products that you apply to your face; they term “primer” actually has a much wider meaning in the beauty scene. Just like with makeup, there are also primers for your nails and hair. You should be familiar with a nail primer— it’s commonly referred to as a base coat polish. Makeup primers prep your face for makeup, nail primers prepare your nails for polish, and hair primers prepare your hair for styling. It’s that simple! So what makes a primer different than other hair styling products?
Unlike smoothing sprays or heat protectants, primers are multi-benefit products that work to give your hair all around restoration and protection. amika’s new primer is an all-in-one product that will speed up your morning routines without sacrificing the health of your hair.
The primer, The Wizard, acts as a heat protectant, it will prevent damage caused by blow dryers and other hot tools. It also acts a detangling spray that will nourish and smooth unruly hair. But the benefits don’t stop there, the primer even functions as a shine serum as it gives your hair a natural softness and shine. This one primer accomplishes the same outcome as three separate products. What’s not to love?
This primer by amika is also easy to use. Just apply the spray to damp hair and work through with a comb. Then, blow dry your hair and style as desired. Using the primer will cut down on your blow dry time and get you out the door faster! No more hunting around your cabinet for different sprays and serums that will fall short. Opt for all around protection, nourishment, and lust-worthy shine with a hair primer.
You wouldn’t dare apply your makeup without first using a primer, so don’t make that mistake with your hair. The right preparation will allow you to create better styles in half the time— without hurting your hair. Remember, it’s all in the prep work.
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